Die Cut
The use of sharp, steel rules to cut shapes in printed material, such as a “window” that lets you see through the cover of a brochure. This term also applies to paper products, magnets and other printed material where a “die” is prepared and then used to cut the outer edge to create a specific shape like a house shaped magnet or business card.
Embossing
A process that stamps an image into the surface of paper, using engraved metal dies, extreme pressure and heat. Embossing styles include a raised design created by making an impression on the reverse side.
Debossing
A depressed design created by making an impression into the surface. Debossing is often used on leather and other material where an impression from the back can’t easily be made.
Foil
An impression that applies a thin metallic “foil” to a design. Some processes allow foil to be applied over an embossed area and will often incur a close registration charge. Foil stamping is also applied to paper stock (generally cover stock) of a metallic, tissue-like material that resembles foil, available in a variety of colors and patterns.