What’s the difference between SWAG and promotional products?

Depending on the definition, nothing.

Over the years I have heard the use of SWAG in varying contexts.  Many years ago I worked in the tech field and one of the programmers got a kick out of answering your question with a wide smarty pants grin.  He was waiting for you to ask him “What kind of answer is that?” The common answer was WAG for “wild ass guess” but when he was feeling particular ornery, it was SWAG for “sophisticated wild ass guess” which meant there was a little more data to back up the WAG.

It is used to describe the way a person walks or moves as in “swagger” as well as “swag.”  It is also, as described in the dictionary, a curtain or piece of fabric which hangs in a drooping curve.

Swag Back, gold shiny tote bagToday we hear SWAG when referring to free stuff (or loot) given out at events.  Attendees are given free stuff promoting a product, artist, company, etc.

In the 1960’s it was used as a reference to promotional products and this is the use, I think of today.

Swag bags often have a combination of items.  Some are imprinted with the sponsor’s logo.  These items may be small items like bands, tshirts, pens, pads, or battery operated fans. This list can go on forever. Upscale bags may contain watches, jewelry, travel, post cosmetic surgery supplies or fitness products.

Other items may be tied to the release of a new product like cosmetics, cell phones, food stuff or teams. A company may use SWAG to get the word out about a new warehouse location, division or change of address.

Maybe you have a small sporting goods store or bait shop.  You don’t have the resources of the big guy but you would like to have your information out there.  Maybe you want to offer a free gift with purchase.  You can have your information imprinted on fishing lures, bobbers and get custom packaging as well. Fishing lures and bobbers for your marketing needs.

If you have a bait shop or sporting goods store, you wouldn’t want a SWAG bag like the one shown above, but there are other bag options out there for just this purpose.  Maybe a kraft style paper bag or and insulated lunch bag.

Insulated lunch bag

Can Lids for Pet Food

Sale price 500 pieces at .47 each until 9/25/16.

Imprinted Pet Food Lid

3 Step Lid for pet food cans RKC and Plano Promos

This is a great item for pet stores, veterinarians, pet day care facilities, rescue organizations, pet sitters and any other business catering to pets and their owners. The cost per exposure is low and your business or organization name will always be in front of the client. This is one item which won’t be thrown away! It will also fit some standard human food cans!

Say Thank You with an engraved rubber stamp in a wooden box

Welcome to your new home!

WB-1_118 The home market in Central Texas is hopping.  Are you looking for a way to say thank you to your customer when they move into their new home?

You can put your information on the top of the wooden box (or not, it can be blank) and put your client’s name and address on the rubber stamp.  Put your business card into inside of the box top so they always have it there. The price is right for a customized client gift.

Click on the picture or here to order individual products. If you choose to engrave the box, there are two tabs on the layout.  One is for the stamp and the other is for the box top. These are ordered directly from the supplier through their automated system.

If you would like this to be a program with your logo on the box, we can set it up and you simply tell us the name and address for the rubber stamp on reorders.  We handle these repeat orders outside of any automated order system. Call us at (469) 626-8436 or submit at contact form.